Marry an Ivanov

A JPost article describes how renowned Moscow-born pianist Lilya Zilberstein, was told to change her last name in order to progress in her career.
“I was probably the only student there who tried to enter international music competitions,” Zilberstein says. But in order to represent the school, she had to undergo internal competitions, which she somehow always failed to win. Eventually one of the professors told her openly, “Lilya, with a family name like yours, you’ll never go abroad. You should fictitiously marry some Ivanov.”
“I was shocked,” Zilberstein says. “I was a naïve 21-year-old girl, and according to what we were told, the Soviet Union was a family of the equal. Nationality was never a criteria for me in choosing my friends.”
http://www.jpost.com/ArtsAndCulture/Music/Article.aspx?id=174688

No sooner had I read the above article when I was sent an email with a joke about a family named Goldberg.

The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented and developed the first automobile air-conditioner. On July 17, 1946, the temperature in Detroit was 97 degrees.
The four brothers walked into old man Henry Ford’s office and sweet-talked his secretary into telling him that four gentlemen were there with the most exciting innovation in the auto industry since the electric starter.
Henry was curious and invited them into his office. They refused and instead asked that he come out to the parking lot to their car. They persuaded him to get into the car, which was about 130 degrees, turned on the air conditioner, and cooled the car off immediately.
The old man got very excited and invited them back to the office, where he offered them $3 million for the patent. The brothers refused, saying they would settle for $2 million, but they wanted the recognition by having a label, ‘The Goldberg Air-Conditioner,’ on the dashboard of each car in which it was installed.
Now old man Ford was more than just a little anti-Semitic, and there was no way he was going to put the Goldberg’s name on two million Fords. They haggled back and forth for about two hours and finally agreed on $4 million and that just their first names would be shown.
And so to this day, all Ford air conditioners show — Low, Norm, Hi, and Max — on the controls.
http://wiki.answers.com/Q/Who_are_the_Lowell_Norman_Hiram_and_Max_Goldberg