Ynet news published an article this week entitled "Il-Makiage to observe Shabbat ."
"Cosmetics company's 25 stores across Israel to be closed on Shabbat, Jewish holidays starting this weekend
by Amit Schneider
Another major company going kosher: Cosmetics company Il-Makiage announced Sunday that it plans to begin observing the Shabbat as of this Friday – for the benefit of its store workers and customers from the religious and ultra-Orthodox sectors.
Il-Makiage owns a make-up college and 25 stores across Israel. Its branches all over the country will now be closed on Shabbat and on Jewish holidays, enabling the religious and haredi public to enjoy the brand's products without hurting their religious sensitivities. "
Full article can be accessed here.
The other day, I discovered a video of the Munkatch Rebbe, speaking in Munkatch in the 1930's, exhorting American Jewry to observe the Sabbath. One of the comments posted about the video contains the English translation of what the Rebbe said.
"The Midrash states: Shabbat is unique. Nothing compares to it! So, I urge you, my brothers in America: observe Shabbat & things will go well for you! It's not enough to go to shul on Shabbat. Do not desecrate Shabbat afterwards by driving or working. You CAN observe Shabbat!"
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