The New York Times published an article about the growing popularity of kosher food, even among non-Jews. Glatt kosher food will be available for the first time at the Super Bowl.
The majority of people who buy kosher foods are not doing so out of religious motivation, but because they perceive the food as healthier and of better quality.
One person interviewed for the article "was raised in a mixed Reform and Conservative household that didn’t keep kosher. But after reading books and watching films that depicted horrific examples of conventional slaughterhouses, he was essentially scared kosher — at least when it comes to meat."
Read full article: http://www.nytimes.com/2010/01/13/dining/13kosh.html?8dpc
Why should the laws of kashrut be observed?
Because the Torah says so. A Torah observant Jew needs no other reason.
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