Interfaith dialogue

In a CNN interview, ICNA spokesperson Azeem Khan stated that, "the type of campaigns we run are to promote tolerance and dialogue."

In a Fox News interview, ICNA spokeperson, Malika Rushdan, spoke about the Islamic organization.
"And I'd like to mention that the Islamic Circle of North America is a mainstream, national, non-profit organization that has been actively working for 42 years in the United States. We are partnered and funded by the Department of Homeland Security … and I invite everyone to go on to our website, icna.org, to learn more about our mission."

Having been invited to check out the ICNA website, I did so.
I read about the Southern California chapter of the Islamic Circle of North America's announcement of distributing thousands of copies of the Quran.
I read the comment posted under the article by sideboom about the misguided Americans and the Zionistic Jews and found it a strange that this comment was allowed to be published and wasn't rejected in the spirit of promoting tolerance and dialogue.
http://www.icna.org/2010/09/quran-burning-877-whyislam-southern-california-responds/#more-4363

I read about the outreach activities including the initiation of a whyIslam project. I wondered why the project was called whyIslam. I would have thought whatisIslam is a more appropriate title, if the goal of the organization is to promote interfaith dialogue, rather than conversion.

The ICNA website made note to visit a site where one can find information on how to convert to Islam.
Is the ICNA really interested in tolerance and interfaith dialogue?